Born with a desire for storytelling, Lūmmi is a bunny illustrated by one of our co-founders, Monica, with an aim for kids to connect with the character through our first minimalist, babywear collection. Whether it’s through Lūmmi’s fluffy ears and tail, or her never-ending travels, she is always there to keep your baby warm and comfortable. 

Lūmmi is inspired by the Finnish word Lumi, meaning snow and glow. Her snowball-like appearance is made to resemble a cotton ball, built around our range of organic cotton fabric. 

Today, Lūmmi is still growing and travelling, with new products and designs that are inspired by her love of comfort and her natural surroundings.

Lūmmi was founded by Lu & Mon in 2016.