Founded by Lu & Mon in 2016, Lūmmi began as a bunny character illustrated by co-founders Serena Huang and Monica Sutrisna, designed to spark connection and imagination in babies and kids.

The brand’s first babywear collection featured monochrome visuals, thoughtfully chosen because newborns can’t see colour clearly in their early months.

Whether it’s through Lūmmi’s fluffy ears and tail, or her never-ending travels, she is always there to keep your baby warm and comfortable. 

Lūmmi is inspired by the Finnish word Lumi, meaning snow and glow. Her snowball-like appearance is made to resemble a cotton ball, built around our range of organic cotton fabric. 

Today, Lūmmi is still growing and travelling, with new products and designs that are inspired by her love of comfort and countless adventures.