Designed in Australia and founded by Serena Huang, Monica Sutrisna and Sarah Song, Lūmmi in Colour was born from a desire to help gift-givers find high-quality, uniquely designed babywear for new parents.

Founded at a time when many of their friends were giving birth, they discovered there weren't many options for matching unisex gifts that offered quality without blowing the budget.

Combining Monica’s background in design and creative direction, Serena’s experience as a mother and Sarah’s knowledge in the textiles industry, the three founders decided that they would create their own clothing for their friends to try.

What began as a small range of pink, blue and beige onesies, shared among friends, soon grew into the label we produce today.

‘Lūmmi,’ meaning snowball, evokes a fluffy cotton ball, highlighting our signature line of organic cotton babywear. ‘In Colour’ celebrates our timeless palette of neutral and playful hues, combining soft fabrics with classic pieces. The brand's aesthetic is inspired by the Australian way of life and its diverse landscapes, embracing slow living and simple joys and values.

Made from 100% GOTS-certified organic cotton and bamboo fabric, Lūmmi in Colour offers a range of designs for baby boys and girls, from clothing and accessories to blankets and cot covers.